CKP,The Legend of Management passed away

CKP, Coimbatore Krishnarao Prahalad, the author of the “The Fortune at the Bottom of the Pyramid”, the most influential Indian management guru, the luminous intellect, is no more to give his intellectual thought to the top of the corporate pyramid. The strategic guru passed away in California after battling with lung disease. His demise has created a huge vacuum in the world of management & business. His contribution towards business-strategic intent, bottom of the pyramid and core competence has become the Bible to any business executive. Being a management student it is a small tribute to this great management guru. The inventor of the word “core competence” changed the conventional strategic management by implementing his theory of the bottom of the pyramid to bring a paradigm shift in the field of marketing strategy; he showed business leaders high volume-low cost model of business. The first management guru from India who paved the way for other Indian management gurus to establish their theories in the ocean of management theory.CKP is one of the optimists who have speculated India to be the world leader by 2022. He has termed India as the “laboratory of innovation”. He was one of the doctors of management who have simple treatment for a chronic disease. We, in management, always listen about out-of-the-box thinking, but we do not understand what the out-of-the-box thinking is all about, we can see Mr. Prahalad who was the out-of-the-box thinker; his thinking was the out-of-the-box thinking. Mr. Prahlad had shown in his book “The Fortune at the Bottom of the Pyramid” the weapon to fight poverty with profitability. Mr. Bill Gates said, “C. K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.”This shows how he had influenced the world’s top business leaders with his incredible uncommon management theories. His theories are very lucid but difficult to implement according to Mr. Ajay Piramal, Chairman, Piramal Health Care.