Ford India : Launches its small car in India, 2010

Stop lamenting Indians!!! US Auto major Ford is all set to join in the race with Hyundai i20 and the Suzuki Swift. US auto honcho Ford is the lone company which has not faced the heat of downturn. The mayhem of economic condition worldwide has made auto companies to think newer strategies to combat against the economic slowdown and turn around the business. Ford Motor Company is planning to integrate car designs globally and develop compact and mid-sized cars as part of a strategy to improve profitability and productivity. Ford is ready to implement ‘One Ford’ strategy across the markets. After the launch of Fiesta Sedan in the year 2005 in India by Bill Ford, Ford India has not had any new product launch. But unfortunately, in March 2010 Ford India will launch its small car code name B517. The car will be a four-door hatch back, powered by an indigenous diesel and petrol engine manufactured at its Chennai Plant. It is predicted that primary sales i.e. company to dealer sales will increase. Ford India is tuning in right direction to meet with the global demand of the customers. It keeps eye on the emerging markets of India & China to market its fuel-efficient small cars.