Friday, May 21, 2010

HI, CEOs!!!

Do you want to chat with your CEO? Do you want to share your business idea with your CEO? Do you want to talk with your CEO regarding the vision that he has for the future? Wanna be a part of strategic group of your company? Yes!!! Then log on to your CEO’s blog or your company forum. The day is not too far when your CEO will chat with you everyday and will communicate virtually and will share his visions and plans with the company for future steps!! Few examples are excerpted from The Economic Times:
Piramal Healthcare has started a daily employee newspaper where it shares latest company and industry developments. Forums on Twitter and blogs run by Chairman Ajay Piramal have met with some success.
ICICI Prudential has formed an internal CEO blog which has become an instant hit among employees.
Shoppers Stop has set up an IT platform Spandan, which allows employees to freely interact with the top management. Recently, its CEO Govind Shrikhande had to field a tough question on industry attrition, which helped employees to gain confidence.
Spencer’s Retail, Maruti Suzuki and JSW Steel have used employee feedback to save more. Spencer’s used suggestions to implement a near 30% cut in operating expenses. JSW Steel managed to save around Rs 100 crores.
But why these companies have started interacting with its internal stakeholders? Even few years back we used to think that the CEOs and Chairmen of companies are species of different planets. Then why this change has been initiated in today’s modern business world? The reason is very simple, companies are moving from Lawler’s Proposition of old logic to new logic, and companies are seriously pondering on the point of contribution of all the employees, they are no more dependent only on the top management and technical employees; everybody is encouraged to add value to organization. They do not believe that bureaucracy is the most effective source of control but they have started to believe involvement is the most effective source of control. Companies have realized that involvement of all the employees will define company’s prosperity and overall growth. Companies are using their employees as the sources of all the ideas, because there is a new concept of “Idea bank” that has been started to evolve in the modern business world, there are few companies already practicing that their employees have to give a new business ideas in a regular interval and upon successful implementation of those ideas will eventually benefit the idea generator both in monetary and non-monetary forms. One of them is Google, where every fortnight employees are asked to give new ideas and their ideas are stored in “idea bank” and upon requirement ideas are withdrawn and executed. Now, employees will be mesmerized when they will directly interact with the CEO or Chairman. When today businesses are trying to downsize their workforces and taking lots of measures for cost cutting after this awful recession that world had seen in last 2 years and companies are still crawling to get out of this trauma, it is a great opportunity for the employees to prove their worth in the company directly to the CEO or Chairman. In this way, employees can save their jobs and also help companies to grow with colors. It is a good sign for the business world to become transparent and leverage its resources in positive direction to prosper in this competitive market. The biggest reason of rejoice is that Indian companies are taking a positive stand towards globalization of dot com and becoming tech savvy to keep in touch with their employees. Cheers Indian CEOs!!!!

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